How To Succeed In The African Market
F inding the right customers in the African market can be a time-consuming process. Being such a large continent, with as many as 53 countries, marketing one's products and services in African markets is indeed a challenging task. However, for a successful marketing effort, it is imperative to identify and associate with reliable and efficient business partners in key African countries. There are a number of ways to go about identifying potential trade partners. A good starting point is via an organisation that specialises in marketing and business promotion in the African markets. Such organsations have not only the necessary experience and expertise, but also the right contacts to help you in your marketing efforts.